In order to change a whole system, we need to change what lies at its core. I believe, that’s our values and norms we’ve built everything upon. How can we create a new norm and thus a new normality? People think intuitively, so, desired behaviour must be visible and easily observable. By using simple, ordinary, and in a way unexciting objects to illustrate with, these objects become bearers of the visions, ideals, and messages and place them into ordinary, normal daily life; and isn’t that the beginning of a new normality, when new ideals are embedded in our day and slowly become so obvious you don’t even realise they are there?
︎Every(day) object takes such simple, ordinary, and in a way unexciting objects and transforms ther base into being circular.